Webinar: Search Engine Presence: Introduction to SEO

Objectives: Introduce entrepreneurs and small businesses to the fundamentals of search engine optimization, explaining clearly and practically how to improve their visibility on Google. Throughout the session, key concepts will be covered such as keywords, On-Page and Off-Page SEO, free tools, and first steps to start an effective and measurable SEO strategy. Connect businesses with the services and support available from DIGIS3.

PROGRAM

Module 1. The Starting Point – What is SEO and Why Is It Vital for Your Business? (15 min)

Module 2. The Foundations of SEO – Keywords (20 min)

Module 3. On-Page SEO – Putting Your House in Order (20 min)

Module 4. Off-Page and Local SEO – Gaining Popularity and Relevance (15 min)

Module 5. Measuring Results and Next Steps (10 min)

Module 6. Conclusions and Q&A Session (10 min)

Link for detailed information and registration: Webinar: Search Engine Presence – Introduction to SEO | Empresas | Junta de Castilla y León

Date: Thursday 07/03/2025 Time: 12:00 to 13:30 Duration: 90 minutes Format: Online, live. Two-way interaction via chat/live questions

03 Jul 2025

In-person

90 minutes

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